In my last blog regarding Twitter, you have learned about my personal thoughts about this potent marketing tool. If you haven’t, in a nutshell, I am not a friend of posting mixed personal and business messages with one and the same twitter account just for the sake of showing “personality”.

Here is my Twitter philosophy: If you are using Twitter just for personal messages, you should create a twitter account under your name, let your friends follow you and follow friends or people you would like to receive personal messages from.

Some people in the marketing business use their name for personal and business related messages. Then they complain about people complaining about their personal messages they are sending from their twitter account (I have personally seen tweets like “If you dont like my xyz messages, just unfollow me”), I don’t think this is legitimate. If someone is doing business literally with their name, for example as authority/expert in a given field, one should realise, that a lot of people do not care about their hobbies or what how short they cut their dogs hair. Instead, their followers would like to get provided with the latest business related news and information.

If you also want to use twitter for business purposes, I suggest to create another twitter account for each business. Follow all authorities and experts in your niche to stay up to date with latest evolvements in this business. You will get followers just by following those authorities and experts (tested and working) (Alternatively, if its a high competitive niche and you wish to stay more like ”under the radar”, create an additional twitter account where you only follow those authorities and experts in your niche).

Now, using your business account, post keyword-rich business and niche related messages as frequently as possible (ideally every minute! lol small joke, however I recommend at least twice daily in the morning and evening or a couple of times spread throughout the day), so that they show up in the twitter seach results when people are searching for this information.

In my opinion, this is one of the best and most natural ways of getting highly targeted and satisfied followers who don’t complain about your personal messages in your twitter business account.

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I haven’t paid much attention to this Twitter hype before as I am not the type of person who likes to bother complete strangers with boring personal and unrelevant stuff as the question “what are you doing right now?” is usually answered pretty quickly: “If I am not sleeping, eating or in the bathroom, I am working in front of my Notebook”.

Sure, I am also buying groceries, watching TV or a movie and stuff, but that repeats itself in an endless loop, maybe relevent for a Twitter post or too, but certainly not enough to show “personality” or “character” as all the new Twitter How-To’s, Bibles and Manifestos that circle around on the net teach you.

Quite honestly, I am also not much interested in personal stuff other people do. When I am following someone on Twitter for a reason, like an expert in fish care (just an example, all my goldfishes died long time ago lol), a yoga teacher (another example, my body doesn’t really bend much) or another fan of my favourite football team, I don’t really want to know what kind of trees they are planting in their garden, eating for dinner or which hollywood drama they recommend. Frankly I want to read stuff about fish care, yoga or my football club. Give me tons of stuff to read, all you want, but let it circle around your expertise I am interested in!

Since all Twitter Bibles and Tutorials teach you to show personality to get a large and sticky follower list, my feeling is that lots of people are desperately showing “personality”, so that they can get their marketing message out (for some its just a marketing message, for others a message to establish themselves as expert or authority) without being unfollowed by dozens of guys due to “spam”. Taking my example above, the fish expert tweets about his daughter getting her first ‘A’ in class and in the next tweet he sends you a link to a new fish-food article.

With that being said, I just re-discovered Twitter for myself a few months ago. If you leave out all the “personality”, unrelevant info stuff and post just targeted messages each and every time, Twitter is still a great marketing tool (maybe even gigantic, but lets not join the hype now lol) and I’ll share my personal approach on handling Twitter in my next blog post in a couple of days from now.

Stay tuned

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