It has been emphasized time and again by SEO experts that both inbound links coming from other significant websites and a website’s internal structure are uniformly essential. They are both needed to help a website achieve better SERP ranking. Internal links are undisputedly valuable tools in the process of SEO especially since you have absolute control over their creation and function. In fact, a link building campaign should always begin with the links already found in your website.

The Advantages of Internal Links

* Attracting Search Engine Spiders

Well-ordered internal links and their efficient linking structure cause your website to easily attract search engine spiders since they make it easy for spiders to crawl over all your webpages. The simplest way to improve your SERP ranking is to get all your webpages spidered. It can actually aid in making search engines index more webpages from your site as well as raise the quantity of key phrases your site can be ranked for.

* Enhancing Webpage Relevancy

More often than not, a website’s homepage is responsible for containing the most significant pages while the internal pages are given less important keywords. Maximize your use of links’ anchor text through the use of keywords to increase the internal pages’ relevancy.  Do not limit linking to internal pages at the homepage because footers, inline text links and good navigation also have SEO value.

The functionality of a website’s navigation structure is essential to make sure that your site’s navigation system enables viewers to find their way around your site with the least number of clicks. Although image based navigation structure may be awesome from the visitors’ point of view, they do not do anything for your website’s page ranking.

* Improving the Inner Pages’ Page Rankings

Based on the search engine system of ranking, being closer to the homepage increases the value of a webpage. However, do not interpret it to mean that your entire site’s webpages must have links from the homepage. Maintain a tree-like structure from your most important to your least valuable pages.

* Internal Links and Anchor Text

The homepage also benefits from the internal links’ anchor text. For better results, make use of the your keywords in the anchor text instead of your website name or any generic text like “click here” when linking to your internal pages.

* Manipulation of Internal Links By Anchor Text

Unnecessary and too much internal anchor text linking has been reported to trigger an automated penalty from Google which is why you should refrain from doing this “manipulating” of anchor text with internal links. There has been divided opinion from SEO experts and webmasters alike on whether such action is beneficial to websites or not.
However, Google may treat it as over-optimization of anchor text and just plain keyword stuffing. Consequently, it is imperative that your SEO services should take note of Google’s say on the matter.

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