As website owner you should consider diversifying your inbound links. Link diversity refers to obtaining links coming from different types of sources such as social networking sites, static websites, blogs, social bookmarking sites, and directories that are within and without of your niche (always stick to sites within your niche is possible, however if your niche is too small or underdeveloped, post to sites as closely related to your niche). This is done at different authority levels. In short, your entire inbound link portfolio does not need to come from only one source (i.e. you only publish articles at ezinearticles.com)

How does link diversity get achieved through the use of quality articles?

Well-written articles can help you do so by making your high quality content available for the perusal of online publishers who are on the look out for new and informative pieces of writing such as yours. The higher the quantity and degree of quality your finished works have, the greater the chances are that they will be readily published by web publishers. The main objective here is to have as many of those articles published as you possibly can through as many people who are willing to publish them. This is why quality and quantity go hand in hand in achieving this objective.

Many webmasters only consider links from high page rank websites. This is generally based on the misconception that websites with low Page Rank are of no consequence and are better of left behind. Little do these webmasters know that they will actually get fewer inbound links by continuing this practice. Building links with sites that have low Page Rank will not harm your website. The important point is that your keyword appears in the link anchor text from any website, regardless of their page rank (as long as it is indexed in search engines).

Besides, over time some of those links might transform into links coming from the most authoritative sites. Such links that were developed through time will be “aged” links and like wine, the older they are, the higher their value will be. So do not underestimate those low Page Rank sites, they just might become more authoritative one day.

Article marketing can be considered as a type of free advertisement. This is apparent when articles come out in websites and ezines that reach the right target audience. If you are in the pet industry and make use of article marketing, it would be in your best interest for you to try submitting unique articles to industry relevant websites such as bestpetdirectory.com and thus get a targeted back link leading to your website. On the other hand, if you happen to be a pet article publisher, you may make use of those articles by featuring them on your website or newsletter.

Finally, just a reminder regarding article and blog posts: Keep a 400-500 word limit per article or 200-300 limit per blog post. Also use bold headlines for each paragraph whenever possible (squidoo style).

admin Article Marketing, Link Building, One Way Links, Web Marketing