It is no secret that google’s index is full of duplicate content. If you would like to convince yourself, just search for “Plus Size Fashion:  Is There Really Such a Thing?” or “Fashion Trends for All Body Sizes”. The exact same article appears multiple times in the top 10 results for these keyphrases.

My message to Google on this is very clear: You need to do a much better job in filtering duplicate content, you are actually in serious need of a duplicate content filter, with one of your smart algos, you need to determine the best possible relevant source for a specific content and ignore the other ones, because why do you suggest me to read the same article multiple times?

However, recently I faced a situation where I was actually thankful for duplicate content in results.

When  I was searching for a specific joomla api integration method, I stumbled upon a forum where a solution was discussed and a link to the solution provided, unfortunately the link led to a dead website. Knowing the keyword to search for, google found 2 alternative sites where the exact same solution I was looking for was published.

Thats why I say now to Google: Keep the duplicate content in your index to offer alternative sources when searching for specific content.

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