Link building is a website marketing technique that may increase search engine rankings for your web pages and drive targeted traffic to your website.
Inbound links play an important role in website optimization. Following these 9 rules will significantly increase the quality of your link building campaign:

1. Links should be from theme-related websites and pages

If you have a dog training site, do not waste time (or even money) trying to get tons of links from casino, viagra and other sites. If your competitors have one or two links from a pet related site, you will have a hard time passing them in search engine rankings with links from those unrelated sites.

2. The less outbound links on source pages the better

If you have a chance of getting a link from a page with related content but no other outbound links, go and get it! Its much more valuable than a link from a page with 50 other outbound links and no real content.

3. Page must be indexed in search engines

If you are looking for high rankings and the page linking to you is not indexed in google, your efforts may be in vain. Search “site:www.domain.com/folder/their-page-with-my-link.html” in google to check if the page is indexed.
If you do not get any results, chances are that this page is not indexed and you may not be getting any benefit from this page in terms of link juice.
On the other hand, it just may be getting indexed later. If you are unsure, check the structure of this site for clues if this page is properly linked within their website.

4. Target keyword/key phrase should be in anchor text

If possible, make sure that your keyword appears in the anchor text of the link on the other page. If your keyword is “golf shoes”, then this text should link to your site and not “click here” for example.

5. Links should not be from framed pages

Links from framed pages are not counted as links from the source page by search engines and thus do not count towards your link popularity in the eyes of search engines.

6. Links should not come through javascripts or flash animations

Links via javascript or embed in flash are not readable by search engines, thus do not count towards your link popularity in the eyes of search engines.

7. Links should not include a no follow tag

Make sure that the link anchor does not have a “nofollow” tag. If the link is ‘nofollowed’, it does not count towards your link popularity and does not pass any link juice to your page.

8. Links should come from unique c-class servers and not from same IP

If you get links from 200 blogs which are all on the same server, while your competitors just get 1-2 links from authority sites within your niche, chances are that your site ranks behind your competitors because search engines do put less weight on links that all come from the same IP or same c-class.

9. Multiple links from the same source page are considered as one link

On any given page, all links that area leading to the same page count as 1 link towards link popularity.

admin Link Building, SEO