Inbound links vary in use and significance. There are those which are indexed faster as other links while others will help you build your Link Reputation and rankings more effective than the rest. If you want to have an excellent link building tactic, you must concentrate more on the quality of your backlinks than simply on the quantity of backlinks that you manage to acquire.

Aside from each backlink’s singular quality, your links are evaluated as one entity. This is the reason why link building needs a wide variety of links as well as sources for links that are inbound. Think of it as building a network of links and connections which will be assessed not only on a link by link basis. The quality of a backlink is judged by the following criteria:

1.    Link Location
2.    Follow/NoFollow
3.    Anchor text
4.    PageRank
5.    Their inbound links
6.    Relevance of Linked Pages
7.    Number of outbound links

You must understand that link building cannot be finished all in one day. Regardless of how many hundreds of inbound links that you will get in a day, they would not all count immediately towards your link popularity. The painstaking part of link building is the fact that in order for links to be easily located and listed by search engine bots is that it will take time so you must give a whole lot in terms of patience. The overall procedure demands patience and without it you will never be able to reap the fruits of your hard labor. Aging your links will make them better in time, much like wine when it is stored underneath the ground in cellars. Even if you make wine out of the best grapes, it will not taste today as good as over a longer period of time.

You must realize that the whole process of link building is a slow and steady task which will be an ongoing responsibility for you. A link that is “aged” carries a whole lot more weight and importance compared to those which have been newly made. However, in order to rank high in search engine results, you need to find the right mixture of aged links on relevant sites versus new links from authority sites. Aged links build up your authority while new links from social media and authority sites give you buzz and popularity in the eyes of search engines which is a combination you are looking for.

Aged links appear more “natural” to search engines such as Yahoo! or Google as opposed to those great numbers of inbound links that appear all at one go and then cease increasing for the next few months. The same goes for 100 brand new inbound links in a month but later on fade away at a month’s end. You cannot fool Google. Google will easily spot the difference between an aged, valuable inbound link and a link that is purchased, which will exist only for a month or so.

Look to the following methods to easily acquire high quality links: testimonials, cross blog conversations, interviews, “Link Bait,” article marketing, and guest blogging. They are the easiest by far.

Do some research on your own and you will see that link building is all that I have been saying. The key to success lies in the amount of effort and patience you are willing to give. Good luck!

admin Link Building

Article marketing has received much positive reviews as a method of driving more traffic to websites. This can be true, if you know the right way to go about it. I, for one, can attest that through article marketing alone I was able to direct over 28,000 online visitors to some of my websites within the past couple of months. In a span of 60 days, I have built above one thousand leads online, thanks to article marketing. And yet some of my contemporaries using the same method complain that the outcome of their efforts have yielded less than satisfactory results. The reason why is that they failed to do the important things when it comes to article marketing. Let me share with you several of my tried and tested article marketing tactics.

1. Content. The very first thing that you have got to ensure is that the articles that you are writing have that quality of being highly useful and informative. People will read an article only if it offers valuable information which they find relevant to a certain concern that they have. Great articles that attract readers help people solve issues that they are experiencing.

2. The Resource Box. Often overlooked is the importance of the resource box. Make the resource box in such a way that it precisely targets a particular audience. Write a resource box whose marketing message is directly related to the article content. Aim for a specific market segment by targeting a certain kind of audience.

3. Focus On Authority. Articles that show up high in search engine results are those which are posted to article directories, or better, niche blogs that have already established themselves as authorities in their niches. Focus on posting your articles on those authority websites. These sites have a large number of external websites linking to them. Even if you have unique, relevant, useful content in your article, it will never rank high on those qualities alone. You have to face the fact that ranking high on search indexes also relies on publishing your content on authority sites.

4. Social Networking. I would advise you to make use of Digg, and bookmark any fresh content that you post regularly. A social bookmarking service that posts to multiple social bookmarking sites that I highly recommend is OnlyWire.com. Social bookmarking is a wonderfully effective way to instantly provide your articles with backlinks. The more links you have, the greater the volume of traffic that will be driven to your website.

5. Write regularly. Done with an article? Do not stop there. The final tactic that I will share with you is writing more and more content that is original each day. You will need to create a whole lot of unique, quality content if you ever want to create a dent in the World Wide Web. Write as many articles as your time permits. I personally write at least one article a day but I make sure it contains as much useful information as it possibly can.

These are the tried and tested article marketing tactics that I have personally built my success around. Always keep an open mind and use them to build yours.

admin Article Marketing

Every internet marketer knows that directing traffic towards one’s website is key to successful sales. Without traffic, no profits can be made online. No wonder so many website owners try almost every SEO technique under the sun just to generate a steady flow of online traffic to their websites. Traffic strategies such as article marketing, Google AdWords, social media, joint ventures, etc. are just some of these techniques, but which one is really the most effective?

Take it from me, there is one particular method of directing traffic that is truly effective. It doesn’t cost you a cent, it can be utilized repeatedly, and it doesn’t make you go through numerous JV Partners just to market your goods or services.

Listen. It’s called article marketing. Yes, you heard it right! Article marketing.

Still not convinced? Then give me a minute or two to hear me out first.

A single article can earn as much as $10,000.00 the way marketers such as Willie Crawford did. If you want to know the secret, then learn from the experts. Successful article writing is all about having the right content and an accompanying resource box that can also convince the reader to click through to your website via the attached link. What makes an article effective is when the author keeps in mind that the article is supposed to give free, useful information that is really valuable to the reader and will spark his curiosity to make him wonder whether if the author has even more helpful information for him. Now that’s what can really direct online traffic to your site!

Submission of articles can either be done by manually submitting them to article directories or by submitting them through an article distributor such as the linknami.com article submission tool. The first method entails that you visit each directory one by one to fill out their submission forms, give your article and then await their approval. This method is time consuming and requires a lot of effort on your part. The distributor, on the other hand, enables you to simultaneously submit your article to all the major article directories at once and additionally to niche blogs.

To be sure, it would all be useless no matter how much time you will spend on submitting your articles if the article directories and blogs that you submit your articles to are unreliable, insignificant, and frankly not worth your time. So another tip would be to concentrate only on the major article directories and niche blogs to send your articles to, ones which have already a well-built reputation and good track record. You can use specially designed linknami article submission tool which can send your work to dozens of directories in one go. Being in the best possible article directories is what can really make a difference in article marketing. Think of it as quality over quantity when it comes to article submission.

admin Article Marketing

For a number of online marketers, finding effective ways to implement off-site SEO has been a constant struggle. When we talk about off-site SEO, we refer to link building, article marketing, blog posting and all kinds of activities that do not take part directly ON your website.

When marketing your website, marketers want to obtain links that have the right anchor texts taken from other websites. The problem lies in the fact that these marketers do not own these websites which hinders them from getting these outside sites to link back to them. Google suggests to post unique quality content in order to get backlinks, from other users linking to your content from their sites. This was back in 2005. But in reality, with the massive amount of new and semi-duplicate content that is pumped on the internet each day, you need to come up with content that would “win you a nobel prize” if you want other users to link to your content.

To deal with this problem, there are several solutions, and one of the quickest ways is through guest blogging or guest posting on blogs in order to get links pointing to your desired web page.

If you choose blogs to post your articles as guest author, watch out for the following things:

1. Investigate the blogs you wish to post on before finally buying the blog post.

Check if the blogs are:
a) Banned in Google (search for “site:http://www.blog.com”, if you get “no results” as result, chances are that the blog is not indexed and penalized in google)
b) Too much unrelevant content
c) Too many ads and outgoing links on each page

2. Try to post only articles that are unique in content.
The articles you post must have titles that contain your main keyword phrase. Doing so will improve the possibility that search engines will index your blog for the right keyword.

3. When embedding links, do so using the appropriate anchor links.
When writing articles, it is best to integrate the links to be embedded in such a way that they look “natural” and free-flowing. Refrain from incorporating phrases such as “Click here for more details” which search engines have a hard time ranking. Link your main keywords instead.

4. Decide on whether you want links from general blogs or targeted blogs.

General blogs:
a) The advantage is they accept nearly all articles for all existing niches (meaning, you can obtain more links from them).
b) The disadvantage is that your article may end up besides an unrelated article (meaning, the traffic you get is not really as targeted).

Targeted niche blogs:
1. The advantage is that even though guest post opportunities are harder to get (you may have to get to know the owner first), the links and traffic coming from niche blogs are usually higher in value.

5. Page Rank of blogs is overrated and you should instead do a site:url search in google (“site:http://www.blog.com”, the more pages are indexed, the higher the chance that the website is seen as authority in the eyes of the search engine)
Page rank does not have any direct influence on search engine ranking. Rely on good quality and relevant content instead since this will directly influence your blogs’ standing in the rankings.

6. Evaluate how you want your blogs to be promoted.
There are several blog posting services that publish to what are called public blogs or blog networks. Public blogs and blog networks are all owned by 3rd party users so you might not be comfortable with that. Owners of a public network usually ignore promoting their public blog because they do not profit from it. Its purpose is solely for other people to post their articles and links on. Blog posting service providers will do the same and ignore promoting it because it doesn’t belong to them. Un-promoted blogs are NEVER going to become authority websites. In short, the links gained from public blogs and blog networks are not worth that much.

admin Link Building

Writing articles for distribution is an excellent way to funnel traffic to your website. In the event that you set up a blog for exactly that one reason then you shouldn’t be surprised if you end up with a positive outcome. Blogging and online traffic generation go hand in hand and there are a number of ways that blogs can be utilized as means of marketing your website’s products.

There are two major blogging platforms on the web, namely WordPress and Blogger. These two blogging packages provide bloggers with four blogging options plus three methods of setting up a blog to help generate more traffic online for your own website. Let me explain how.

Blogger. Owned by Google, Blogger is one brand of blogging software. Many manage their blog from BlogSpot which is the blogging host of Blogger. Doing so will allow you less control in managing your blog compared to operating it using your own IP address. The simplicity of Blogger makes it user-friendly, drawing many people who wish to avoid the hassle of plugins, blog templates, etc.

WordPress. WordPress also has its own hosting site were people can manage their blogs from. The advantage of WordPress over Blogger is that the software of the WordPress blogging package can be uploaded to one’s own website which makes it possible for the website owner to run their blog from there. WordPress also comes with a wide choice of functional plugins, templates, etc. which can improve the effectivity of your blogging in directing more traffic to your website.

Using any of these two blogging packages, regardless of whether you run your blog from the blog host or from your personal computer, will let you have new content every day to one’s website. A blog can be considered as a webpage, similar to a Squidoo lens or a page on an online site.

Why Blog?

Owning and regularly updating a blog is a form of free advertising for one’s website. It can help you sell your products or services by directing visitors from the blog to your official website. This is why blogging gives you a presence which is recognized by search engines. Also, people who are not so familiar with SEO or those who cannot afford expensive marketing strategies can take advantage of blogging, which is relatively cheaper by far, to sell their products and service through the Internet.

Once you have created a blog, you now have to think of how to promote it. Although it may sound strange that you have to promote your blog which you will use to promote your website, it is just part of the strategy. One method of marketing your blog is through article marketing. Article marketing is all about writing quality articles that are informative, useful, interesting, and unique and then submitting them to article directories, ezine directories and post them on other niche related blogs as guest author for them to be found and read by online users.

You can advertise your blog by putting a link leading back to it in the resource box that is found at the end of each article. So there you have it. Once the reader is convinced that you, the article’s author, is a reliable source of information and that you have more to offer them (e.g., a free report, more useful info), they will select the link below the article and click through to your blog. That way, you will direct more online traffic to your blog which in turn will also funnel more traffic to your official website. The process may be time consuming but the long term benefits are high.

admin Article Marketing

You may already have heard about the numerous online marketing strategies being promoted on the web. They will all claim to help facilitate the generation of more targeted traffic for your site. The fact is, unless a marketing strategy is something that requires everyday application and supervision and is consistently repeated on a day to day basis, that strategy will never work one hundred percent effectively. The daily step by step website marketing strategy will solve this for you. You will have more subscribers and meet more customers using this strategy within a month or two of using it.

Below are the specific steps that need to be repeated each day as part of the Step By Step Website Marketing Strategy:

Step 1. Write an article. Make sure it is relevant to what your online business is promoting. The article must contain keywords that are placed strategically in the title as well as in the content itself. The resource box at the end of the article must contain one or two links leading to a web page where the user may receive more information.

Article writing is all about providing the reader with enlightening, useful and interesting information. The role of the resource box is to contain a link that when clicked, clicks through to your website so make sure that your website has pertinent, informative content that the reader will find helpful.

Step 2. Post your finished article on your personal blog. Always post your original content on your website first.

Because you have updated your blog, an automatic ping will be sent to the blog engines. Concentrate on formulating and situating your blog post’s keywords and tags since they are very important.

Step 3. Search for a blog within your niche that accept guest posts and ask the blog owner if your article can be posted there. Modify the article so that it is not completely identical to the article that you already posted on your blog.

Step 4. Submit the article additionally to article submission services such as ezinearticles to put your articles into circulation among the various article and ezine directories online (you can use the free article directory submission from Linknami that submits your article to all major article directories at once).

All you have to do additionally is to simply write a brief introduction of a few sentences and also a short conclusion. Again, alter several words in the article content so that its not completely identical to the article you have posted on your blog.

Step 5. Update the same article by placing it on Squidoo/Hub Pages. Put additional comments in it and have a related YouTube video embedded. Doing this step regularly will boost your rankings among other lens and hubs and generate more viewers for your site. Ensure that you have a ready link from your hubs and lens leading back to your master website.

Step 6. Do some link building, not only for Search Engine Optimization (SEO) but mainly for targeted traffic back that reads your comments. Do so by finding and commenting on forums, directories and blogs that are related to your own website where you can place a link to your main site. Do not forget that the anchor text in each link that you post must contain your keywords.

Step 7. Supervise your pay per click (PPC) campaigns and adjust them when necessary.

Step 8. Communicate on social networking sites, socializing with other business owners. Discuss helpful ideas with them and maybe even agree to promote each other.

This Step-by-step Web Marketing Strategy will do wonders for your website traffic generation! Just stick to the daily tasks and within months, your website will see  a steady increase in targeted traffic.

admin Web Marketing

Times have changed and so has the Internet. Remember when doing article marketing and submitting was as easy as 1, 2, 3? You wrote well-written articles full of relevant, up-to-date information that could readily catch readers’ attention then submit them to hundreds of eZine and article directories. People read your articles, saw the link in the resource box, clicked on it, and thus steady traffic was driven to your website. This was all possible back then, when you could easily engage the services of professional writers and then submit even just one article to numerous directories for people to read by using free or paid software that could submit an article to many directories at a click of a button.

Article marketing has been deemed as a low-cost, effective marketing technique suitable for promoting all kinds of things – services, products, websites, etc. The fact that it is able to generate inbound links to websites was a big reason why it has enjoyed so much popularity throughout the past few years. But is it still as effective as it was years before?

The truth is, article marketing is no longer as effective the way it was a few years ago. The reason lies in the changes on the Internet, specifically the way search engines work. People submit identical copies of a single article to all article directories that exist, meaning that what you are putting into circulation is just duplicate content. Nowadays, each and every search engine is able to filter out such duplicate content which means that the article that you have submitted to many websites may only be counted as just one backlink to your own website.

You are probably already worrying about all those articles that you sent out that were just copies of one piece of writing. It is unfortunate that because of the progressive technology, some marketing strategies will be rendered as obsolete in several years’ time. What you can do is do your best to keep up with the times and adjust your marketing game plan immediately. Article marketing can still play a part in directing more traffic to your site and helping you create valuable links to your website. The trick is in making unique content to submit instead of mere duplicates of your content.

To explain further, the solution to this problem is in submitting only matchless copies of each article. Let us say that you have written a well-organized, informative article. To minimize time in drafting out other new articles, take that one article and rewrite it into several new articles. That would mean that the articles that you write are not the exact replica of the original article, just modified ones that have similar ideas but are independent in the way they are written. Make rewriting your best friend when creating new content. Keep submitting your articles once a week or more. This will solve the dilemma and have you getting backlinks to your website by the hundreds in no time!

Use the Linknami article rewriting tool to create dozens of high quality article variations which you can then submit to article directories in bulk with different resource box information to each article directory with different links pointing to the sites and internal pages of your choice.

admin Article Marketing

In Article Marketing, it is important to note that your resource box is just as significant as your article’s content. Without the resource box, writing articles for Article Marketing would be pointless. The resource box is what will facilitate just compensation for the relevant information that you are sharing to the public for free. With it, you can share something about yourself as a writer, put a link that leads back to your website or blog, and even say something to persuade readers to go to your website.

Remember when submitting articles to article directories via Linknami, you can submit a different resource box to each article directory with your article. This maximizes the benefits of your backlinks from article directories.

Often enough, writers make mistakes when composing resource boxes. If your resource box is all wrong, how do you expect it to fulfill its function, which is to generate more web traffic for your website as well as assist in creating valuable links to it?

To help you out, here are several tips to help you avoid resource box mistakes that are frequently committed by article writers:

1. The format of the resource box should strictly consist of: the author’s name, a brief bio, why the reader should click the link to your site, and lastly, a link leading to your website. DON’T add your email address, phone number, fax number, or mailing address. DON’T just put a link with no other info in it. And DON’T forget to put that all-important link in the resource box, either. The same goes for an HTML resource box.

2. Make your URL less than 60 characters. Do so by opting to link to a superior level domain when putting your URL in a text resource box. The URLs that are too lengthy should be placed in an HTML resource box. An URL over 60 characters may break in a text resource box which is risky.

3. Always place http:// at the beginning of every URL that you provide in a resource box and place .com at its conclusion. That is the proper format for an URL (e.g., http://www.yoursite.com). Avoid putting punctuation marks, like a comma or a period, after an URL or else it might fail to work.

4. Always provide even just a short author bio. There are publishers who will reject articles that have no author bio in the resource boxes. An author bio helps establish your credibility as an authority on the topic that you are discussing in the article so readers will think of you as a reliable source of information.

5. Do not forget to include your author name or at least your business name in the resource box.

6. For the reader to click through to your website, you must give them a reason to do so. Make them see what’s in it for them. Maybe you can offer a free report or additional info on the article’s subject.

7. Do not place too many links in the resource box. Focus on one or two important webpages you wish to direct traffic to or create links to. Do not confuse your readers with links to several sites that you own.

8. Keep you URL free from any underlines, italics, or bold font, which can potentially break it.

9. Before final submission, test your links in the article’s resource box to see if they really function, to avoid mistakes such as forgetting to hyperlink the URL in your HTML resource box.

10. For HTML resource boxes:
Use your main keywords as anchor and vary your keyword in each article. Aside from the URL, hyperlink your keywords, but not your name or business name.

admin Article Marketing