How To Track Your SEO Campaign Progress
You have spent a lot of time and or money on SEO and would like to see results. But how do you know if your SEO campaign is doing ok or if it’s a total failure? Are you going into the right direction or are you facing another disappointment?
Search traffic optimization for your websites is just one of the means in reaching that goal. But before we become certain that we are doing everything correctly, we need keep monitoring our SEO campaigns carefully, and here are the 5 most important ways to track your SEO campaign progress:
1. Conversion Rate
Conversion rate is widely considered as one of the most important measurements for evaluation of SEO plans and strategies.
It is known as the amount of site visitors who are seeking information from the website out of all the site visitors. This information can be anything, like something as simple as contact information to providing an important file for them to download. Payments are sometimes needed for such services, but regardless, it is still a significant step on your road to success. If you need a good source of information, Google Analytics can be your best friend. Do not worry about technicalities, because Google itself offers several bit by bit procedures on how to create goals for better analysis.
2. Website Traffic
Website traffic is another very important source of information for SEO campaign progress.
Your website probably has a high conversion rate, but only if a few people are actually coming back for more, you most likely won’t sell as much as you have thought. Some of the ways to obtain more traffic for your website is by submitting your website to search engines, making other sites link your website, and finally using relevant keyword phrases. If people become interested in your services, they’ll surely come back for more. They will also let their acquaintances know of your existence, creating a chain of referrals who may later on be your clients. To get more information about what we have discussed earlier, try Google Analytics.
3. Backlinks
Another good measurement to improve your SEO is by evaluating the number and the quality of links in your website.
Google has the habit of attaching more significance on these factors to know which sites will appear at the very summit of its Search Engine Results Page (SERP). Even if it is usually beneficial to link outward, or to link to other pages found on your site, the most benefits would always end on the links that are directed to your website. There are numerous ways to get a link running towards your direction, such as publishing a media or press release, reviewing and evaluating products on Amazon.com, or even making a webpage about your business in Wikipedia. You can also create informative and useful regular content for your audience and a blog would be the best medium for you to incorporate these. Linknami can provide you with free services that can help you track links from your site.
4. Search Engine Rankings
Observe and watch how your status goes up and down in the site ranks of Google and other major search engines to assess your site’s SEO progress.
If you are lucky or have made a very effective SEO strategy, your website should hopefully come in the first page of the results of specifically queried target keywords over a certain period of time. It is very challenging to do this though, considering that many people aren’t actually interested in exploring the website past the main page.
5. Bounce Rate
Bounce rate and the time spent on just one page of the website are two much related measurements that are worth observing.
For technical definitions, bounce rates is the ratio of the amount of visitors that just view a single page as opposed to the overall count of website visitors. Having a high bounce rate means that you aren’t actually able to build enough interest to sustain the number of visitors due to the content of your website. There is also a small chance that you are providing the much needed information if your site visitors are just skimming over the web pages.
Get clear and precise measurements from Google Analytics. If you are not satisfied with your current bounce rate, you may want to revisit your landing page headlines. Try to assess the web pages if they actually provide the information that you are attempting to target using keyword phrases. If you find visitors spending time on other pages, then it should be wise to concentrate on improving and revising the quality of the content of the less visited pages.
