Many experts agree that quality always plays a more dominant role on Twitter than the followers.  Although it is important to obtain a large Twitter following because of the different benefits it achieves such as branding and marketing, having targeted Twitter followers that are genuinely interested in the topics of your field of knowledge is at least equally helpful.

Patience is very crucial and important in the world of Twitter as it takes quite some time to build a list of Twitter followers.  Twitter is not just a virtual board for your activity lists. Twitter revolves around relevant content and relationships.  It is about your interaction with all its users regardless of their location.

Below are suggestions, which can help you maximize your Twitter following and add more people who will be greatly interested in what you can offer:

1. Create a profile that can spark the interest of potential followers.  Make your profile short but compelling as there is a limit of 160 characters.   First impressions last and this is your chance to take advantage of that.  Done successfully, they’ll probably look further into your tweets hoping to see something just as interesting as your bio. Include links to your site, so they can further check you.

2. Get interactive. Add yourself to different Twitter directories like wefollow.com or Twellow.com. Using these directories can help you find people with similar interests, then tag yourself so that others can also find you.

3. Invite friends and acquaintances to follow your tweets. This method is often overlooked but yet it is very easy to implement. People who are already familiar with you and what you can do would have the highest probability of following your tweets.

4. Provide a link to your Twitter account whenever possible.  Whenever you interact online, do not forget to include a link to your Twitter account, and links your other social media accounts as well. Oh, and don’t forget the link to your blog.

5. Make it a habit to re-tweet other relevant and entertaining contents in the hopes that they will eventually return the favor. For easier re-tweets, limit your characters to 125. Give funny, interesting and helpful information for possible re-tweeting. Doing so can help your name reach all the people on your follower list thus, potentially increasing the number of followers of your Twitter account.

6. Interact with the latest discussion and the hottest topics within your industry. Conversation is the keyword here and smartly engaging in these discussions can pique the interest of your existing followers thereby increasing the potential of having more Twitter followers who are interested in what you have to say.

7. Use a presentable photo for your Twitter profile. There’s a lot more credibility to an actual photo than a lifeless avatar, because people have the tendency to stick the personality to a real face (in a positive way). Connection is the keyword to remember here.

8. Combine both offline and online avenues for your strategy. You can put your Twitter ID on your business cards, or place them in fliers and brochures that you can use for your business. You can even put it on license plates and t-shirts, or simply bring it up in a casual conversation. Opportunity is always around the corner, even when you’re not online!

9. And finally: follow, follow, follow users who submit interesting tweets

Always remember that Twitter is a unique social medium that can utilize the power of relationships. Time is needed to build a relevant following, but numbers doesn’t always mean success. It can be a bonus to have a large amount of followers for marketing and branding purposes but targeted followers is far more valuable than just mere statistics. Interaction should be your top priority and getting to know a select few is for more beneficial than having a huge number of followers that couldn’t even care less about who you are and what you represent.

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