If you are an internet marketer and engaged in various marketing campaigns for your websites, products or services, you are often busy researching the most effective keywords that send you targeted visitors. In order to rank your pages high in search engine results, its is important that you monitor the SEO methods your competitors are using to achieve their rankings. You can follow the guidelines below to do this successfully.

The question is: Where to start? Focus on your most important keywords first. You are looking for your website and pages to appear in top positions of search engine results for these keywords. In many cases, you may not be able to acquire top positions, but just by optimizing for these keywords you may rank for long tail keywords that also send you traffic from search engines. You have to analyse the websites and pages that are outperforming you in search engine results and the reasons behind their success.

There are several ways for you to do this analysis. You should investigate all your competitors’ sites, go through their content, and find out the links they are getting to their pages. However, it will take a lot of time to do all that. You can use automated ways such as free and paid software tools to get this information and make a schedule out of your regular activities to do this easily.

The most convenient tool is “SEO Quake”, which is a firefox extension, or a similar tool. After the tool is downloaded and installed, you should search for your main keyword. You can find out the main ranking factors for the websites that appear in results. It is important to search for the following key components:

- Total number of links that point to the competitors site.

- Find links to this site that use the target keyword in anchor link text.

- Check for links from related competitor domains.

- Use the Wayback machine (web.archive.org) to check the age of the page.

- Find the number of Digg and Del.icio.us listings of that site.

- Search if the site has a DMOZ listing.

- Find out how successfully the page has been optimized, i.e. its title, website URL description, and content in body.

- You can explore the ranking factors that give your competitors the maximum advantage for ranking by comparing each of them to your website. Check 4-5 sites of competitors using each of your vital keywords and compare them to your site. You can make a matrix. This can be very helpful for you to plan your strategy.

You can amend your content, if required and improve your target keyword optimization. Further, you may launch a campaign for improving PR and your link popularity to get more back links to different pages with various keywords in anchor text.

If you do your competitor monitoring and analysis regularly, you can really succeed by using keywords effectively and finally match up to your competitors.

admin Link Building, SEO, Web Traffic

For search engine optimization and to get targeted traffic to your site, you need to build links to your site because links are a part of the search engine algorithm that helps search engines decide which pages to show in search results. This process is usually very time consuming. You can learn here about the importance of link building and some tips on how to start building links to your website with a low marketing budget.

When users visit other sites, they are directed to your website through links from usually relevant pages. Ideally, the link should have relevance to your website and the other site should have content related to your site.

If you are able to get a large number of incoming links to your website from relevant pages, you should be able to improve your status on the internet in the eyes of search engines, as a result your page ranking improves and more visitors can see your page on search engines and ultimatively you get more visitors and customers on your site.

Follow these steps to start the link building process and increase the traffic to your website:

Maintain a Blog:

Start a blog and provide news and information about your business there. Present the information in a conversational manner. While writing about your products and services, add keywords that link to your website and internal pages. Add link bait articles to your blog involving all kinds of topics in your niche. Link bait articles are articles that teach users on how to do this or that, reviews about other products and services, resource lists, best-of or toplists about hot services or products in your niches and so on.
If the content on the blog is good and useful for your readers more people will visit it and some may even start to link to it. are directed to your website.

Listing with Niche Directories:

Another useful way to increase links is submission to several niche related directories. Most of them provide free service and accept your link in specified categories.
Additionally list with craigslist and advertise in their classified column. You can join Squidoo and build a lense.  In addition you can join social sites like Digg or Delicious that may link your articles to your website. Joining various forums can increase your links. Many forums provide links to profile or signature links to members. Making posts on forums will provide links to your site as well as commenting on blogs in your niche. Consistent posting will increase visitors to your website or blog.

Pay-Per-Click Ads:

If you have a low marketing budget available, then you could spend it on Pay-Per-Click advertising. You get relevant visitors with from PPC ads in search engine results and more sales. When people are drawn to your website by different means, they may find something attractive and may link to your site.

When used on a consistent basis, these methods can be used successfully to increase traffic to your website or blog whether you are on zero or low budget.

admin Link Building, Web Traffic

Traffic to a website usually depends on the quality of the content on this website. And to get display quality content you have to publish your best articles on the site or blog. A lot of times, bloggers post hot topics written with great expertise, yet they fail to generate any attention and ultimatively traffic. This is because the writer fails to write quality posts.

Let me share with you some helpful tips to write fine posts that will increase targeted traffic to your blog:

1. As long as you do not have a sufficient amount of traffic, try to concentrate on topics involving your main theme only and do not stray from it.

2. You must publish original thoughts and ideas. It is important that you do not just rephrase or copy from other websites.

3. Ensure that your grammar is perfect. Do not make grammatical errors.

4. Try and write on different and rare thoughts. Write on ideas that have not been discussed before.

5. Visitors like to read clearly structured articles with numbers and bullets.

6. Try and be organized in your writing. If you follow a proper schedule, it will result in good quality writing.

7. Your content must be written with correct use of language. Try and use subheadings and headings wherever possible.

8. Writing must be done in a refreshed state of mind. You cannot write a post in hurry within a time frame. A good idea is also to write some sentences about a topic and then stop, sleep over it and proceed writing the article.

9. When you get good ideas, you must jot them down. Then you can elaborate on them as and when you get time.

10. Try and share your knowledge, ideas and experience generously with the readers. This way you will end up creating good quality posts and more visitors.

11. Try and avoid the use of abbreviations and slang words. Many readers do not understand them. If you are using them, explain their meaning also.

12. The keyword must be used correctly throughout the text including the article headline. Add words that are semantically related to your main keywords or phrase. Apply keywords only where it makes sense and do not repeat the keyword more than necessary.

13. Your vocabulary must be simple, clear and decent. Only then will the readers understand it well.

14. Try and pen only original and creative thoughts.

15. You post must provide useful information to your target audience. Try and make it unique and complete.

16. Your post must be written in a way like you are speaking to your audience.

17. The comments and feedback of the visitors must be given importance. You must respond to them so that they feel good about it.

18. Before you post your write-up you must take feedback from someone. This will help you rectify any flaws in it.

19. Your topic must be divided into several different arguments – some in favor, some against, the pros and cons of an idea, etc.

If you follow the above tips, I am sure it will help you in writing better posts. There will be more visitors on your site and your traffic will increase.

admin Article Marketing, Blog Marketing, Web Content

Here is an easy way to get valuable deep links to your internal pages that you would like to boost in search engine rankings by exchanging contextual one way links with other sites.

In the Linknami link exchange catalog, you can browse sites relevant to your website theme that are interested in one way link exchanges. If you find interesting sites, you can offer them a deep link exchange and the link management system takes care of the rest like link verifications on a recurring basis.

One way deep linking works if you and your link partner have each 2 or more sites in the system.

For example, you have sites A and B in the system and your link exchange partner sites Y and Z.

If you find interesting content on of site Z’s pages that relates to the content of one of your pages on your site A, you can offer to link to this page from your site A.
In return, you can request a link from a page of site Y to any page of your site B if you find the content contextually related.

You will add a true one way link from your site A to site Z and in return get a true one way link to your site B from site Y.

Since all content of source and target pages contextually relate to each other, all parties including google win. You will get a true one way link from a relevant source and link out to a contextually related page that benefits your users which is perfectly within google’s interest and terms.
The only term is that you don’t overdo it just for the sake of getting google’s link juice, but just by setting up 2-3 deep links your page may outrank your competitors page already, so there is no excessive linking required when it comes to deep links (*depends on niche competition as well).

The Linknami system will get you all the tools to make sure that the target site you are linking to is an authentic site that is indexed in google and not penalized.

However, the direct traffic you may receive from links on related pages is well worth the work already and may actually be more than traffic from search engine rankings.

admin Link Building, Link Exchange, One Way Links, SEO