For the past two weeks Facebook users have been in a complete uproar in regards to the social networking site’s new layout and added features. While the overall look of Facebook may get some getting used to (and there is no doubt that users will start warming up to the changes shortly) the site is rumored to be in the midst of launching a new feature that can potentially revolutionize the way advertisers and marketers make money and promote products and services through the site—it’s called the “want” button.

What Does the “Want” Button Do?

The “want” button will specifically allow users to alert Facebook friends about products he or she is either interested in or intends to purchase. This sort of information can in-turn be the data advertisers and marketers need to improve their campaigns/approach and tailor their targeting. A more concentrated targeting means not wasting time and energy on individuals who are less likely to buy.

How Else Can it Help?

This also means that affiliate marketers can boost their sales to profound heights. Investing energy on a person who has already stated the intent to purchase and then re-directing them to a place where they can make that purchase means the greater the chance of finalizing a sale. Marketers can also work to promote other “similar” products. After all, if someone purchases one product, they are more likely to purchase another.

Then finally of course advertisers and marketers may very well be able to expand their outreach to clients and customers by reaching out to a user’s friends list. For example, a user’s friend may see what the user wants and may say, “Oh, that’s nice. I want that too” and purchase the item. And if Facebook is able to find a way to integrate the “want” button with coinciding birthdays and during time of other gift-giving holidays, the purchasing power may just very well out-do Amazon’s Wishlist button and may prove steady competition for Google. Of course, these are only predictions. But the “want” button will surely have a positive effect for both the advertising and marketing world.

The “want” button, which is a spin-off of Facebook’s “like” button, is a one of many new buttons that will allow users to share more personal information with Friends. Such new buttons include “read,” “listened” and “watched.” There has been no confirmation when any of the buttons will be launched on the site or what will become of the original “like” button.

About the author:
This guest post is contributed by Lauren Bailey, who regularly writes for best online colleges. She welcomes your comments at her email Id: blauren99 @gmail.com.

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