New Study Proves Facebook Continues To Dominate the Social World
Do you advertise your business on social networking websites such as Twitter, YouTube, or Facebook? The vast majority of internet businesses do, so you probably do too! Recently FlowTown have released a new study that has found some interesting results, just under 90% of businesses are taking part in social advertising as we speak, and the ones who aren’t plan to be before the next year is over. It shouldn’t come as a surprise that Facebook have the highest percentage with just over 91% of those businesses utilising social advertisements via the company.
Social Advertising Hitting New Goals investigates and studies how various businesses feel about using social networking, how often they are utilising it and how much success they are having with it. The statistics presented below were discovered by a survey carried out by Pivot earlier in the year.
The information includes a huge amount of data, the most valuable points are shown below:
- 67% of businesses are harnessing the power of social advertising.
- 18% plan to begin venturing into the exciting world of social advertising in the next year.
- 60% believe that social advertising is going to be “extremely important” for their businesses over the following few years.
- Facebook is at the top of the chart, with over 90% utilising an advertising method on the Facebook site. Twitter is in second place with almost 80%.
Something that I found very intriguing is that almost half of the individuals asked said they were just “kind of satisfied” with their social advertising results so far, whilst only around 40% said that they were “happy” and 11% of people asked said that they were “extremely satisfied.”
I believe that a lot of this may be due to the fact that businesses are always looking for maximum ROI from all of their campaigns, so far, this hasn’t really happened. Despite this, I still believe that it is vital for companies and businesses to build a strong presence in the social media to provide a great way to communicate with their clients and customers, whether or not it leads to a huge jump in the number of sales.
How satisfied would you say you’ve been with your experiences of social advertising so far?
