Your Guide to Guest Blogging
Thanks to Google Panda’s recent updates and an internet-wide shift to more LSI usage, rather than more antiquated SEO marketing methods, guest blogging has become an extremely popular (and highly effective) technique to drive traffic to your site. In return for quality content, your site has the opportunity to gain higher rankings in the search engines, as well as the chance to receive a variety of other benefits. Given the shift to more “people friendly” posts, guest blogging is a wonderful way to link build and increase awareness of your site, product, or service.
The Benefits of Guest Blogging
There are a number of perks to guest blogging. Firstly, you can achieve quality backlinks and boost traffic to your site at no cost to you. Also, you have the potential to greatly increase online awareness of your site and can even gain some credibility as an expert in your particular niche. Probably one of the best things about guest blogging, however, is that you can achieve vital contacts in your industry and build relationships with those who are in a position to improve your rankings and allow for you to reach your target audience.
Guest Blogging Tips
Should you decide to begin guest blogging, then there are a few things that you should know, in order to get the most benefit from your posts. Here are the top 3 guest blogging tips:
1. Target Blogs that are Worthwhile
There are a variety of site which give you the ability to look up a blog’s ranking, such as: Open Site Explorer, Google Webmaster Tools and Blekko. These sites can give you a blog’s backlinks, while Firefox’s Rank Checker enables you to check the sites page rank (site’s that have a rank of 4 or below are generally not worth your time). In addition, you’ll want to carefully examine the blog site, to make certain that it has the elements that make it both legit and not overly saturated with spam or broken links. The blog should also be update regularly and it should have an “about us” section, as well as frequent activity when it comes to comments.
2. Make Sure that the Blog is Relevant
Rather than simply submitting requests to guest blog to a variety of blog sites, you should only contact those that are relevant to your field or industry. For example, if your site pertains to the stock market, then it really won’t do you any good to ask to guest blog on a site that has to do with children’s games. You’ll want to pick a blog that is relevant to your niche and already has some sort of following. You can easily find blogs that are associated with your niche by inputting your industry and then the word “guest blog” into any search engine. Also, if you want to target a particular demographic or region, then you’ll have to type that into your search as well.
3. Provide Content that is Superior
Always make sure that your content is informative and attention grabbing, as your guest blog post will be your chance to make a first impression with the blog’s readers. You’re doing this guest blog to drive traffic to your site, so try your best to convince people to click over to your site without seeming to much like a sales person. You can do this by finding pertinent data and including it in an infographic that is to be placed on the blog, and you can include a short line at the end of the post which talks a bit about you or your site alongside your picture.
If you would like to find guest blogging opportunities or if you are looking for guest posts to add relevant content to your blog, login now and head over to the free tools section in the user area.