Facebook Marketing Tactics in 2013
The tremendous growth of Social Media means that it has become the center of Online Marketing but not without a reason. Facebook is the largest Social Network known to man and the center of the Social Media along with Twitter. What it means for you is that, it is also your best platform to market. No good business can opt out of Facebook Marketing if they want to stay at the top. Here are a few things that should be kept in mind about Facebook Marketing.
Know the trends
If Social Media Marketing is about one thing, it is about the trends. People on social networks like Facebook are responsive to trends and their response makes the social network itself revolve. Hence the most important thing in Facebook Marketing is to know the trends. Trends are like the waves, you catch them and they give you a ride forward. Social Media Marketing Tools like Hootsuite, Sprout Social and the likes help in getting to know the latest trends.
Give before you receive
Social Media should be be a win-win platform, where everyone wins. You do not need a back door approach at all. This is how Social Media and hence Social Media Marketing works, give them what they want and they will give you want you want. Simple ways to do that:
- Post News about your company/product that will keep your fans updated and they will follow you just for that.
- People love visuals! Facebook is more about Pictures than other forms of content. The bigger the picture, the better. Relevant pictures of your product, people involved etc is one of the most effective ways to get your audience hooked. Hence pictures of products, coupons, events and people involved with your company/product is a very good strategy in Social Network Marketing.
Make your Landing Page attractive
With Facebook you can design your own landing page. This feature allows you to expand your thinking and come up with an attractive landing page inviting people to like your page. Red Bull has done a great job with their landing page, directing attention to their Like button. They also attract the viewers with the promise of a reward for liking their page.
Create and encourage Polls and Contests
Polls are the easiest way to go viral in Facebook. Ask the right questions and people will ask their friends and their friends will ask their friends and it goes viral. Polls bring people to your page and they also engage your fans. Contests are also very effective at this. Photo Contests can easily be orchestrated and done successfully. Ask your audience to take a photo of them with your product. Famous brands like Dominos, Levis and many other brands promote their Facebook Page through photo contests.The photo contest winner is decided by the maximum likes the contestant gets and hence he is sure to promote your page indirectly.
Be active and respond to your Fans
A Facebook page is like a Fan club. If you don’t mind your fans, eventually you will lose them. Respond to the comments and posts by your fans. This makes them feel welcome. Investing in your fans is the best way to get more.
Use Facebook Ads and Promoted Posts
When you know who your target audience is, using Facebook Ads and Facebook Promoted Posts will give you a real boost. Using these features, you can advertise your pages exactly to who you want. Filtering based on age, country, sex and interests can really get you fans of your target audience.
Be simple, don’t overdo it
The easiest way to lose in Social Media Marketing as well as in other types of online marketing such as search engine optimization is to overdo it. Be simple in your approach and show what you stand for and that is all you need to do to be successful in Facebook Marketing.