Link building in 2013 and beyond – the new Linknami
New Linknami version? Why would we create a new version when the existing one is a unique and effective white-hat SEO link building suite?
It has to do something with title of this blog: Link building in 2013 and beyond!
Our goal was always and still is to create efficient marketing tools that stand the test of time.
Even though the old version offers tools that are very powerful in terms of SEO and link building (because they are in fact white hat tools: Contextual links with no foot print, since every single link is agreed on mutually and set manually by webmasters without any specific network pattern, meaning that you decide where to link to as long as its beneficial to your website visitors (only limited by the total number of blogs in the system)) we have decided to end the cat and mouse game and offer complete online marketing and advertising tools that are even more reliable and longer lasting than most SEO tools.
Link building in Google’s terms is to create great content, then connect with fellow bloggers in your industry and wait until they link to your content. This sounds brilliant in theory. However according to our 13 years of experience in online marketing, the reality is that in the majority of industries and markets, even when posting nobel-prize worthy content, you are barely getting any link at all or at least not worth the effort you spent on creating the content.
Link Building of the future will be all about sharing your content via blogs and social media virally to get natural backlinks. In the years ahead, not only links will be important, but social signals like likes, +1′s, tweets, shares and even simple mentions within context (semantic web) will come into play and increase in importance by the day. This means that it is important to connect to as many relevant experts, influencers and authorities as possible within your industry, who then spread word to their blog visitors, fans, friends, followers and circles. Link exchanges lasted a few years, blog networks lasted a few years, but this is the way to build links from 2013 onwards up to the next decade.
So how do you find relevant users in your market? Common social media monitoring tools find influencers based on people who write around your brand and keywords on blogs and social networks. You then would need to contact and pitch them one by one by yourself or hire someone to do that. Similar to way link building used to be, it is a very tiresome and highly inefficient activy until finally someone agrees to link to you or spread the word and usually this person doesn’t do it out of pure goodwill but usually wants you to return favours along the way.
Here is where Linknami comes into play. Linknami combines the whole process of finding influential people in your industry, contacting them and spreading your information into one powerful, easy to use tool that allows you to promote your blog posts, brand, products, services and events on industry experts blogs and social profiles in your or even their own words. Making it a highly effective word of mouth marketing method that is most likely to go viral and those visitors, fans and followers are where you will get relevant backlinks, likes, tweets and +1′s from. Completely naturally, just as Google dreams of.
- -For new sites it is a great, organic way to get noticed and way more efficient than cold contacting people and pretending to be friends with them
- Large established businesses can create targeted traffic campaigns about their new products and events that go viral.
Since Linknami is a true marketplace, you can still earn money by sharing hot stuff on your blogs and social profiles.