The Advantages Of Social Media Network Advertising
Many people use social networking sites – Facebook, Twitter and Google Plus – to advertise their business. The debate about using these sites is not new, and millions of people around the world use them to promote their services and products.
There are many proponents and opponents to using social media as an advertising medium. People who say yes to this kind of advertisement platform cite the recent uptick in social networking users who purchase various stuffs thanks to the ads. People against it say advertisements have no place in the social media sector where people find, meet and interact with friends.
How does social media and advertising go hand in hand?
Based on several studies and surveys, there are certain types of ads that work better than they would on social media platforms. Of course, to get more responses from users, you need a certain type of ad for the social media site. There are many marketers who use Facebook, LinkedIn or Twitter to boost their brand and business awareness and benefit to a significant extent.
Besides increasing awareness, their ads are instrumental in bringing more users to purchase their products and services. According to the folks who like this idea of ads, it’s easy to find product reviews and brand research, which makes it simpler for consumers and makes them want to use the social media platforms.
Who Does It Work For?
Of course, social media advertising does not work for everybody. Marketing experts says it can be beneficial to businesses so long as they use the four Social Media Marketing elements in their marketing efforts:
- Understand their prospective consumers
- Can target those users with interesting, eye-appealing content
- Check on whether or not the ads will complement the current social media content
- If the business has a proficient social networking existence on the social media sites to acquire the rich dividends.
There have been numerous studies and research done on popular webstores during the festive season such as on Amazon, Best Buy, Target and wal-Mart
Researchers watched online buyers’ purchasing behaviors. A significant number of the Internet consumers were already fan or followers of various brands on Facebook, Twitter and other social media websites. It noticed that the popular Internet stores had a 51 percent increase in consumers after they saw ads on the social media websites. It’s a very uplifting figure for Internet marketers who want to use ads on these platforms.
One Final Thought
Most people do look at the popular social media sites as the place to talk with and find old and new friends. However, you can also use them to promote your products and services. Many brands are using them today for this very reason! You can do the same thing with an effective, structured and competent strategy. What do you have to lose with these types of ads?