Local Search’s Day Has Come

[Diego]

This is interesting. Companies are now advertising for specialists to help them get listed in local search listings. You know that means? Local is here to stay.

What I like about this, and what I think anyone should like about it, is that you can run a free Craigslist listing in any nation in this country and get a job. Bar none. Internet marketing is here. Local search marketing is here. And don’t listen to anyone who tells you it isn’t.

If I were interested in this position, here’s what I’d do. I’d e-mail this advertiser and tell them the following:

I’ll list their business in each major search engine’s local listings. There are four of them: Google, Yahoo!, MSN Live, and Ask.com.
I’d also list their business in several niche directories related to their business.
I’d list them in other yellow page type website services such as IYP, Yelp, Citysearch, and Superpages. If they wanted to perform certain paid search advertising through those websites then I’d manage that as well.
I could also sign them up to run PPC advertising through Google AdWords and Yahoo! Search Marketing.
Finally, I’d start a daily blog for their business and use it to drive traffic to their website and build links. They could start an onsite blog or an offsite blog, maybe both, depending on an analysis of their current situation to see what would benefit them the most.
Local search is about more than just listing your business with Google and Yahoo! Maps. That’s a good start, of course. But it doesn’t end there.

Nick Stamoulis