SEO Services in India - Should You Sign Up?

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My name is Maciej Fita and I am a Website Marketing Strategist at Brick Marketing. I speak to many new prospective search engine optimization clients everyday and I realize that when it comes time to make a purchase many consumers go through similar emotions. You start to ask yourself whether this is the right company to do business with or am I buying the right product to satisfy my need. Maybe I should do more research before moving forward? In the end it usually comes down to the same emotion, price. As times get stranger and budget cuts are on the horizon offshore purchases start to look a bit more appealing. But let’s think things through just a little before we make any rash decisions.

Let’s put it into perspective, you have a website built for X amount of dollars, your company relies on the traffic and visitors that come to your site to make purchases. You are about to take your website live with a URL that you have been saving and building for 8 years and you realize you have to do some marketing. Your website has matured nicely in the search engines and you take your search engine optimization to India where someone making $4 dollars per/hour tries to perform a link building campaign breaking every single one of Google’s rules to do it. 2 weeks later your website is pulled from the search engines or kindly placed on page 437. What do you do now? You panic and realize you have made great blunder. I have seen it happen first hand. That single decision could be the end of the beginning for many aspiring entrepreneurs.

Something’s in life make perfect business sense to outsource, sure. But some make absolutely no sense at all like people that chose to go overseas to third world countries to have a medical procedures done. Yes it’s cheaper but what happens when you get home things start to go wrong and you have no backup plan, you will probably go back to the U.S based doctor that gave you the first quote and beg and plead to have him fix you. By then it might just be too late. You could have just saved yourself many headaches by going through him or her in the first place. This same rule applies with Search Engine Optimization. How can you have someone research keywords and phrases that revolve around U.S culture and slang that are half way around the world and have never stepped on U.S soil. How is possible to have and understanding how properly optimize and develop a strategy utilizing keywords and phrases for a website selling handmade lamps in Albuquerque, New Mexico when you’re sitting in cubicle in India and English is your second language, at best.

Can you really put the trust of your company’s revenue in the hands of a company thousands of miles away? Does it make you feel better that you just saved some money but the livelihood of your company is at stake? If the deal is too good to be true it probably is. That company with the beautiful website promising top rankings for $49.95 you will be lucky if your website is still alive after the dust settles. How about communication? Will you be able to just pick up the phone and speak with your account manager in India and discuss in detail what is happening with your site? Or maybe you get a customer service rep who doesn’t know you from a hole in the wall. When things go wrong will they stand by their word to fix the problem or will they come up with excuses? These are all very important factors to think about when putting your company’s reputation and well-being on the line.

Maciej Fita